Running a business takes more than selling products and offering services. It takes careful planning and sound business management. Successful business owners learn from their experiences, maximise opportunities and continually identify bigger and better ways to attract new custom and ultimately increase their sales. Are you doing this for your business?

Plan for sales

When you first establish your business, it is best practice to outline the key goals you are keen to achieve. Creating a comprehensive business plan will give you a platform from which to launch your business. If you have...

A very successful way to attract business is via word of mouth. Having customers who recommend you is a wonderful result, especially when it drives new business through the door.

It is possible to harness the power of these recommendations and ensure they have a greater reach by requesting testimonials from satisfied customers. On completion of a successful project, remember to ask your customers for their comments about how much they have enjoyed working with you. Inform them that you wish to use their words within promotional material, such as your company brochure and website. A great...

As your shop window to the world, your website is one of your most vital business assets. It is the way you can communicate with your prospective customers, informing them about all aspects of your business.

Brochure websites that promote your products and services have their place but they can be static and costly to maintain. Paying a little extra to have a content management system built during the development stage of your website is a worthwhile investment. It allows you to update key sections of your website yourself on a regular basis. This functionality is particularly useful as it...

If you would like to increase your online presence, managing a blog provides an excellent way to interact with a wider audience, promote products and services, and become an expert in your field. Here are ten top reasons why you should maintain a blog.

Increased rankings 

Uploading regular, informative content will naturally result in more key words and phrases being included in your website, making it easy for search engines to find you. This is an extremely effective way to improve your SEO activity. 

Industry voice 

By writing regularly about your specialist subject, the...

Social networking is a great way to interact with customers, prospects and suppliers. It is a fast and interactive method of sharing your messages with a highly targeted audience.

When it comes to social networks, ensure you are actually being social! To get the most out of them, don’t simply update posts but interact regularly with your following: like their posts, take an interest in their activities and develop relationships between your businesses. Here are some of the top social networks that can boost your business: 

Twitter 

Twitter enables you to post latest news,...

Time is often something many mumpreneurs cannot afford to waste, which is why managing an efficient business is extremely important to your ongoing success. Understanding what activity works for your business and what doesn’t is incredibly useful and enables you to proactively manage the direction of your organisation.

Once you have established a comprehensive business plan, you will have a clear idea of the objectives you wish to achieve over the coming months and years. Use this plan as criteria to accept or decline projects and opportunities. 

Many mumpreneurs find it...

The most common challenge faced by mumpreneurs wanting to proactively grow their businesses is limited resources, such as time and money. These constraints are the biggest hurdles when trying to balance work and family life.

There is no right or wrong way to allocate your time; it has to suit your situation and how you want to live your life. You may want to spend more time at home than at work or vice versa. Once you have decided, you can allocate a set number of hours for your business, which you can schedule in accordance with your family’s routine and your workload. You must have...

Networking doesn’t have to be challenging! Here are some great tips to help you confidently network with others, build fruitful relationships and promote the benefits of your business.

Find your ideal group

Trying to attend every networking event in your area is not only exhausting but is completely unproductive! Find the groups that attract your target audience to make interactions easier and leads more probable.

Identify your goal

You may want to utilise networking events for different reasons. For example, you may wish to raise the awareness of your brand within the local...

Welcome to a highly successful and proven programme that will help you to achieve an easier, more fulfilling and happier life! Welcome to CLASSIE Mums Club!

If you want to be a mum who:

• has indestructible confidence and self-belief to embrace life’s opportunities
• lives an ideal life balance that supports you to nurture a happy family
• holds the tools to raise confident and happy children
• enjoys guilt-free quality ‘me time’ to take care of your own needs
• can be who you really want to be and create the life you really want to live

then this fabulous proven programme is for...

Networking is an effective business tool, especially if you want to increase the awareness of your brand in your local area. It gives you the opportunity to meet and connect with other like-minded business contacts.

To get the most out of networking groups, you have to appear confident about yourself and your business offering. Prepare what you want to say about yourself in advance so you can clearly communicate the core benefits of your product or service.

Try to improve your knowledge about the things affecting your local area. If the topics arise during the group, you will be able to...